Basic Macro and Microeconomic Policies Assignment

Basic Macro and Microeconomic Policies - Assignment ExampleCost extravagances in the airline industry had brought financial costs up change magnitude profits but did not automatically mean an increase in sales. Accounting problems and financial data were overlooked or neglected during the dot-com bust. First, in any case much money was spent on advertising which focused on selling and not marketing. Second, too much advertising money could have been rescue if ads were focused on market segments. Cost extravagances in the airline industry had brought financial costs up decreasing profits but did not automatically mean an increase in sales. First, too much money was spent on advertising which focused on selling and not marketing in both online and offline advertising(Churchill,1995). The prior selling attitude of companies as the strove to increase net profits had been to prioritize the sellers aim to generate profits. The sad matter about this is that the customers needs and want s were put to second place or just simply not taken up. Thus, money was spent paying computer programmers grand sums of money to make websites that would catch the eyes of prospective computer users. To prove that this type of strategy to increase sales was effective, the companies targeted all computers users whether they were inside the United States or in the United Kingdom or elsewhere. Unfortunately, there is no logic that increase advertising on the internet will automatically translate to increased sales.